Strategic mindset
As an experienced & passionate brand strategy leader, I recognize three essential ingredients to brand profitability & success:
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1. Getting the basics of brand strategy right before launching into the fun stuff (innovative tactics & omni-channel planning).
2. Bringing the customer to the center of our strategy by using the right tools to explore customer needs so we can integrate them into our brand strategy
3. Leveraging the team's best thinking to build compelling brands. To win customer's hearts & minds we must go beyond the rational & explore all of our customer's related, social & emotional needs.
About me
I am a strategy & customer insight specialist who has supported global therapy area leads on consolidation & integration of customer insight - helping to guide customer centric strategy. My experience as brand strategy consultant has been shaped by in house brand leadership (Novartis, Sanofi, Boehringer-Ingelheim) & agency experience (campaign & planning strategist, Novartis global business services). I have supported brand teams to launch priority brands & re-ignite mature brands. I have developed & executed omni-channel plans for multiple companies (with various levels of digital infrastructure) & brand scenarios (launch, mature & generic brands). Having worked closely with multiple cross-functional teams, across different companies, I understand the importance of working in a way that is right for the team, based on where they are in their journey towards success.
Testimonials
B
Laura is a brilliant strategic insights and planning partner.
We worked together on a couple of projects and she was able to synthesise data and information from multiple diverse sources to surface the key customer insights. Together we activated these with a cross-functional team to drive strategy.
At all times Laura was able to see the big picture to drive strategy and also keep us rooted in customer needs.
A great business partner and collaborative team player
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Brian J Robbins, Head of Integrated insights, International Oncology, Novartis
Contact
Are you ready to get clear on how to super-charge your brand? Let's connect.
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