My Services
Providing Everything You Need
Brand diagnostics & OCE readiness
The success of your omnichannel campaign is determined by the quality of the inputs, specifically the brand narrative, the behavioural objectives and the personalisation approach. Before building the OCE campaign, we need to validate a few things. Is there a compelling positioning based on customer insight that makes your brand a clear preference over the competitors? Is there a clear red thread from insight through to behavioural objectives under each of your strategic imperatives?
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We can provide you with a no-commitment proposal on how to get your brand omnichannel ready. One that provides a clear view of the specific opportunity spaces. A brand proposition that is compelling now and in the future. Behavioural objectives that tell you exactly what your plan needs to address and how
Customer Insight generation
Customer insight can provide a strategic competitive advantage in crowded or new market spaces. It enables us to find specific market spaces where your brand strengths provide the most value to the customer at a rational and emotional level.
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Whether your brand is pre-launch, newly launched or several years in market - an insight refresh and deep dive can power up your brand imperatives and refocus your team!
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Using your existing research assets we will give a consolidated view of what your insights say about customer needs & why they would use your brand. We then use these assumptions to test, validate, align and go deeper on customer insight in a fun immersive experience with you and your team.
Brand to omnichannel strategy
Getting the basics of brand strategy right before creating your OCE strategy is essential because well-defined KPIs provide valuable feedback and enable you to improve your plan with a logic that maintains the 'red thread' of planning. This involves using KPIs derived from specific, prioritized behavioural objectives and insights that help you create a seamless customer experience.
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We will support you in creating a cohesive narrative from brand to OCE strategy that is tailored to your brand and business needs. By leveraging customer insight, you will have an OCE strategy and KPI set that allows you to demonstrate quick wins via specific behavioural changes in the environment.
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Brand planning 101
​Too much to do & too little time? Do you feel as though you & your team are lacking direction & drive? Do you feel overwhelmed at times? Are you unsure what is working & what is not?
Sometimes, less is more! Our brand planning approach deepens customer insight by leveraging existing market research assets & knowledge. Whether your brand is in the launch phase or several years in the market, Brand Planning 101 provides your brand with a fresh & focused perspective on the key issues that matter. You & your team will feel invigorated & re-energized at the prospect of knowing exactly what is working, driving customer behaviours that will realize your ambition. This new perspective will enable you to see clearly what you should keep doing (focus), STOP doing (withdraw), or do differently.
Of all of our services, this is the one that will have your team smiling 😊
Digital & Omni-channel planning 101
Where do we start?
Feeling overwhelmed at the prospect of diversifying your channels or implementing your company OCE plan? Fear not. I specialize in getting you started with a channel plan that will have the effect you want (impact) and will work for you based on your resources and infrastructure (feasibility).
Great multi- or omni-channel plans start with getting the basics right. Our digital and omnichannel planning 101 services help you understand what you need to change in the environment (stakeholder behaviours) and how you can achieve it with the channels and infrastructure you have available today!
Do you need personalization but are stuck on how to get there? We will help you identify a segmentation approach that will make a difference—one that is meaningful for the brand (drives growth) and one that you can measure for meaningful feedback and content iteration (feasibility).
